About Fair Advantage

Fair Advantage is an AI-powered tool that aims to democratize marketing and sales efforts for small, local food producers. Our platform helps sustainable farmers and food entrepreneurs to:

  • Discover potential local clients (restaurants, specialty grocers, CSAs, etc.)
  • Connect with relevant local communities and related businesses
  • Find local events and networking opportunities
  • Access actionable leads with direct links and contact details

By focusing on local connections, Fair Advantage helps build resilient food ecosystems while supporting those committed to sustainable practices.

Who We Are

Fair Advantage is a collaboration between:

Get In Touch

Send an email to: info@fairadvantage.org

By submitting your contact details, you agree to the processing of your personal data in accordance with the General Data Protection Regulation (GDPR). Your information will only be used to respond to your inquiry and will not be shared with third parties without your explicit consent. You may request access to, correction, or deletion of your data at any time by contacting us.

Status

This website is a beta version (v0.08) to validate and experiment on building a platform based on the WTFood technology, which generates local search results based on product images and location data. The tool incorporates verification loops to ensure results are real and relevant. Fair Advantage adapts this technology to create targeted search capabilities for agricultural producers seeking to expand their local business networks.

Funding & Support

The Fair Advantage project has been made possible by the Hungry EcoCities program, which has received funding from the European Union's Horizon Europe research and innovation programme under grant agreement 101069990.

Go back to the Fair Advantage Search